Whether you are dealing in medicated soaps, beauty shops, baby soaps, or toilet soaps, you would agree that the soap industry is perhaps the most competitive of the entire cosmetic industry. There are innumerable brands selling the soaps, all claiming to be the best. With every passing day, new soap brands are introduced in the already crowded market. When the retail stores are pouring with uncountable soap brands alone, how on earth can one think of making a mark, and then keeping it. In short, how can you create a brand identity, and then ensure brand loyalty?
Though it may seem complicated, the answer is actually very simple. It is through thecustom soap boxonly that you can manage to keep your spot in the crowded soap market. Customized packaging gives your product a unique identity. It helps your audience identify you, recognize you, relate to your products quality, and remember you as a brand. Without a personalized box, your soap would soon vanish like the lather in the ocean of brands.
However, there are a few factors that decide whether your custom soap boxes are good enough to help your brand stand out from the rest. Lets have a look at those crucial factors which decide the success of customized packaging.
Your Custom Soap Boxes should be Informative
Besides protecting the product, one of the very basic functions of the packaging is to inform the customers. Your custom soap boxes should mention all the important information very clearly. For example, you should mention the manufacturing date and also the expiry date of the soap. Besides The main ingredients should also bementionedin the box. This is important. Because people today have become very conscious about what they are applying on their skins. The learned customers are conscious of any possible allergens present in the cosmetics.
Besides, the custom soap boxes should also mention the skin types for which the soap is made. For medicated soaps, the manufacturers should mention who should avoid using the soap or what possible side effects can be expected. In short, the packaging has to be informative and should answer all possible questions of the target audience clearly.
Pay Attention to the Quality of Printing
Starting from the font size and text placement to the lettering and logo designing everything should be done very Thoughtfully. It is the minutest details that add up to make that bigger picture that helps you stand out from the rest. The graphics you choose for your soapbox and the color scheme you decide should be in line with the specific demographics of your target audience.
While choosing a packaging partner for your company, make sure that they have the latest equipment for printing and designing the box. They should have the experienced staff to bring the best results out of the latest printing machinery. Besides, they should use the highest quality inks. Whether you go for offset printing or digital printing, make sure it is done with the help of the most advanced machinery.
Moreover, you must not hesitate to use these special printing options. These may include the embossing of the logo. Or the debossing, the spot UV, and the gold or silver foiling. These special features make your logo prominent and help your product to get noticed.
Always Ask a Sample
It is highly recommended that you ask for a mock-up before you finalize your order with thecustom box suppliers. Most packaging companies do offer a complimentary 3D or flat sample. However, you should not hesitate to ask for a physical sample as well. The physical sample lets you examine the quality of the material used and the feel of the final coating applied by the packaging company.
Above all, it helps you determine the accuracy of the size. You can actually put your soap into the sample box and find out if it provides a snug fit for the soap.