Mass Media

In this article, the author tries to describe the importance of mass media nowadays.

Mass media exists in diverse forms and tends to cater to diverse audiences. For instance, both television and the Internet are forms of mass media with their own differences in audience, information delivery among other aspects. Television is a gadget that is used to relay visual images and audio messages to the audience. It plays a vital role in the modern way of life since it forms the basis through which people get vital information regarding politics, business, religion among others. It, therefore, forms part of peoples lives in the current society.

The current world can be termed as a media-driven society. In view of this, most people can be able to access television and Internet materials easily (Sharon). For instance, the youth can be able to access the Internet from their phones or any other electronic device that supports Internet services. In that case, it is undeniable to claim that the media has played a significant role in shaping the culture of the people. This is more pronounced in the case of the television and the Internet.

On the other hand, however, the development of the Internet at a faster rate tends to bring a lot of competition in relaying information. The speed of development and spread of the Internet is quite incredible. It has become a global system where people can be able to access diverse materials ranging from socializing to businesses. In addition, political materials are also available and can be accessed at any time the user needs them (Bruce). The choice of the two media has been informed by the far-reaching impacts that they have had especially to the morality and the general cultural trends of the population across the globe. Both forms of media are very informative to the general population. They, therefore, form vital tools through which knowledge is disseminated.

The two forms of media can be compared and contrasted alongside elements such as media violence, cost, function, and security. The main difference between the Internet and television lies in their mode of transmission of information. The mode of transmitting information is a salient feature for both of them because it is one of the factors that the users look into before they decide what kind of media to use. For a television for instance, the information is passed in a passive way. The audience just accepts the information relayed passively. For example, if there is a television program that you are to watch, then you have to be there on time. The programs that are available on the television can only be passively watched. There is no room to express personal views on topical issues that interest you.

However, the Internet offers flexibility that most of the other mass media do not. For instance, you can be able to access Internet programs at any time that you want (Bruce). In addition, the Internet offers an interactive session that allows people to be able to use the programs any time they want. It is, therefore, an interactive way of accepting and receiving information. It, therefore, allows people to use it at their own pleasure.

The Internet can be used to access, download, and watch entertainment materials even those on the television. In addition, it allows users to search for and research relevant information that is knowledgeable in nature. Furthermore, its users have the capacity to create more information for other users to view, read, or listen to. Contrary, televisions can only be viewed and do not offer an interactive environment that allows the user to create programs for other people to use.

The cost of accessing the Internet and television varies widely across regions. The cost of the Internet depends on the region that the user is in as well as its speed. On the other hand, the cost of television services also varies according to the number and types of channels watched and the options available. One of the similarities in cost is that it is increased steadily to cater for the improved technology.

The other concern about the two types of media is the issue of security. On the one hand, television is more secure than the Internet. A large population consumes the information relayed to the user. There is little privacy required in terms of offering security to users. On the other side, however, the Internet requires individuals to have a high degree of privacy as they transact private and confidential matters. There has to be security offered to carry out these transactions. There are instances where there is insecurity in the Internet and individuals carrying out private transactions may not do so in private. For example, there are malpractices such as Internet hacking. This will act to make private and confidential matters to be known by the public.

In modern society, the Internet has been able to overtake the television in light of its consumers. Therefore, it plays a vital role in either bringing society together or causing disintegration. The availability of the Internet in modern society makes it a more useful tool in communication than television. However, its fatal effects cannot also be underestimated as compared to those of the television. From the perspective of the television viewers, there is the ability of the state agencies, such as the laws, to limit and censor the information relayed by television programs. On the other side, however, the Internet offers a global source of uncensored information, which can sometimes lead to corrupting society.

There are substantial similarities that can be drawn from the two media sources. For example, both can be held responsible for accounting for increased crime rates and maladjustments among the population. In television, for example, most people especially the youths spend most of their time watching television programs that are erotic in nature. They are, therefore, prone to acquire aggressive behavior through the programs that they watch on television. According to the behavioral theorists, young minds are likely to acquire aggressive behaviors through watching aggressive films or images on media.

On the other hand, the Internet offers a wide range of erotic and aggressive materials that are likely to lure young minds into possessing aggressive behaviors. Both contribute to media violence. The concept of the mass society traditions has greatly attributed the erosion of cultural values to the development of the media. In this case, the moral actions of an individual are likely to be eroded if they are to watch violent media programs. They perceive these actions portrayed as normal. They, therefore, acquire them. Furthermore, those children who spend their time on the Internet and television over a prolonged period tend to develop an addiction. Therefore, both media can be said to be addictive in nature.

In reference to the advantages versus the disadvantages of the two media, there are considerable grounds to believe that the Internet is the best media. Firstly, the Internet allows people to have interactive sessions something that the television does not. In addition, it helps people to get diverse sources of information something that television does not allow. Furthermore, the Internet is a multifaceted information source as compared to the television. However, the television can be advantageous in cases where a person wants to be more private and confidential. The television is more secure than the Internet. For example, the Internet is likely to be hacked easily thereby relaying private information to the public.

Logan Riley is a talented writer in the application essay writing service. He likes to express his thoughts on paper.

250 Views